About Advertain
Advertain is a full-service social media and branded entertainment studio. We were built by a creator who earned an audience of 1.6 million people without a media budget, and an operator who has spent 25 years in the boardrooms of the world’s biggest brands.
Around them is a crew of producers, directors, camera teams, editors and strategists who make it real, from the first idea to the final report.
What we do
Before we made content for brands, we made it for ourselves. Oscar spent a decade growing a YouTube channel from nothing to 1.6 million subscribers and 378 million views. No ad spend, no shortcuts. Every view had to be earned.
That is the instinct we bring to every brief: what makes someone stop, stay and come back.
Through Owen Creative, the same system has built channels and campaigns for Disney, Sony, L’Oréal, Gymshark, Burberry, Formula E, UEFA and more. The work has generated more than 10 billion views.
Advertain is where that experience now lives, with a bigger team and a bigger ambition.
Views alone do not move a business. Oscar knows how to earn attention. James has spent 25 years working with CEOs and leadership teams at companies like PepsiCo, Colgate and Estée Lauder, and knows how investment decisions really get made.
Together, they make sure every idea is tied to what the business needs, and measured in terms the board cares about.
Boardroom experience across
Our story
For a hundred years advertising interrupted. It bought the gap between the things people actually wanted to watch. Then the gap disappeared. People learned to skip, scroll and swipe, and most brand content now goes unwatched. We started Advertain because we had spent our careers on both sides of that line. We build what goes in between: brand stories people seek out, sit through and share.
We call it Advertainment.
Co-founder & CEO
Oscar has been making content people choose to watch for over ten years. His channel has passed 1.6 million subscribers and 378 million views, telling the stories behind the world of magic.
He treats attention like a craft with rules: the psychology of the click, the first thirty seconds, the story that makes someone share. Brands and creators from Disney and Shopify to Dan Martell and Simon Squibb have used his thinking to build channels that grow for years, not days. He speaks on stage about the future of media, including at Cannes Lions.
He brings all of that to your brand.
Co-founder & Chairman
James has 25+ years of experience working with CEOs, C-suite executives and senior leadership teams across some of the world’s leading businesses.
His work spans strategy, commercial growth, marketing, innovation, R&D, supply chain, culture and organisational change. That gives him a rare view of how global brands really operate, how their teams connect and how major investment decisions get made. At Advertain he makes sure we never just create content that gets watched. We create content that supports the wider ambitions of the business and delivers measurable commercial value.
He turns attention into business value.
Let’s make something people choose to watch